MY WORK
THE PERFECT POUR STARTS WITH TITOS
The Perfect Pour Starts with Tito’s is a vibrant spring/summer campaign that reimagines Tito’s as the ultimate choice for classic cocktails among young adults in their early 20s. This project showcases a fresh and dynamic rebrand, including a cohesive social media transformation, eye-catching new photography, an engaging website redesign, and hand-drawn print designs that bring Tito’s playful yet refined spirit to life. Designed to resonate with a youthful, cocktail-savvy audience, this campaign highlights Tito’s as the go-to vodka for elevating timeless drinks.
LANEIGE
This catalog captures the clean, modern aesthetic of Laneige, reflecting their innovative approach to skincare. Inspired by the brand’s science-driven heritage, I used an asymmetrical yet balanced layout—like building blocks—to highlight their products while maintaining an elegant and functional design. The result celebrates Laneige’s commitment to hydration and barrier-boosting beauty in every detail.
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ATRIA BOOKS
For my website redesign of Atria Books, I reimagined one of my favorite publishing companies with a sleek, user-friendly, and visually captivating design using Adobe XD. Embracing a dark aesthetic, I balanced it with warm tones to evoke the cozy and inviting essence of books. This color palette not only enhances the visual appeal but also allows the vibrant book covers to stand out dramatically. The redesign prioritizes intuitive navigation and a polished look, creating a more engaging experience for readers and book lovers alike.