THE PERFECT POUR STARTS WITH TITO'S
The Perfect Pour Starts with Tito’s is a vibrant spring/summer campaign that reimagines Tito’s as the ultimate choice for classic cocktails among young adults in their early 20s. This passion project showcases a fresh and dynamic rebrand, including a cohesive social media transformation, eye-catching new photography, an engaging website redesign, and hand-drawn print designs that bring Tito’s playful yet refined spirit to life. Designed to resonate with a youthful, cocktail-savvy audience, this campaign highlights Tito’s as the go-to vodka for elevating timeless drinks.
PRODUCT PHOTOGRAPHY
PRINT DESIGNS
SOCIAL MEDIA STRATEGY
Our social media campaign will blend lifestyle photos and dynamic videos to highlight Tito’s Handmade Vodka as the ultimate choice for crafting perfect cocktails. We’ll showcase Tito’s in a variety of settings—home cocktail parties, trendy bar scenes, and upscale cocktail gatherings—capturing moments of enjoyment, smooth pours, and vibrant drinks.
Each image and video will convey Tito’s versatility, making it the go-to vodka for any occasion, from intimate gatherings to stylish celebrations.
The content mix will include influencer reels, Tito’s team behind-the-scenes clips, and sleek, aesthetic graphics that highlight popular cocktail recipes. Focused on driving Tito’s as the perfect vodka for cocktails, we’ll feature easy-to-follow drink tutorials, showcasing how Tito’s elevates any cocktail. The combination of lifestyle imagery and practical, recipe-driven content will create an engaging, aspirational narrative for our audience.
INFLUENCER MARKETING
Our influencer marketing will collaborate with influencers who specialize in cooking and cocktail recipes, engaging a diverse mix of our target demographic. We’ll work with young moms balancing social and family life, young professionals navigating city life, and college seniors exploring a more refined taste in alcohol, all showcasing Tito’s as the perfect vodka for crafting sophisticated yet easy-to-make cocktails.
WEBSITE DESIGN
To update Tito’s website, we’ll shift the focus toward a more vibrant, cocktail-centric aesthetic while maintaining the brand’s signature old-fashioned Austin, Texas charm. The hero section will feature bold, bright colors that evoke the fun, energetic vibe of cocktail culture, with cocktails as the centerpiece. This will immediately capture visitors' attention and drive home the message that Tito’s is the ideal vodka for mixing vibrant, flavorful drinks, while still honoring the brand’s heritage with subtle nods to its roots in Austin.
We’ll also enhance the existing cocktail recipe blog and search features by making them more prominent on the homepage. By integrating a streamlined recipe carousel or cocktail highlights section at the top, users can easily discover new drink ideas while maintaining the approachable, rustic feel of Tito’s original aesthetic. This approach balances modern, eye-catching visuals with the brand's traditional Texas flair, creating a more dynamic and engaging experience for visitors.
The site mostly consists of their original blocks and site features. The hero and navigation menu was redesigned along with the News block above the footer was redesigned, Other blocks along the page were reordered for the best user experience to not only compliment the campaign but also elevating the overall navigation.
