BLOOM BOOKS BRAND IDENTITY

This passion project reimagines the visual identity of Bloom Books, a romance-focused publisher, with a refined and sophisticated brand refresh. The goal was to modernize the outdated logo while preserving the brand’s core identity, creating a timeless yet distinctive look. The redesigned logo features elegant typography and thoughtful symbolism, seamlessly blending classic publishing traditions with a fresh, romantic aesthetic. A carefully curated color palette maintains the brand’s bold, recognizable presence while introducing soft accents for balance and contrast. From logo structure to typography and color usage, this brand guide establishes a cohesive, elevated identity that aligns with Bloom Books’ mission of celebrating love, storytelling, and community.

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